Introducing Daniel Lizurek Bring Business in Like Clockwork

[Barbara Gabogrecan]

I would like to introduce Daniel Lizurek of Fast Profits to you. Daniel will be leading the discussion this week on the topic "How to Bring Business In Like Clockwork via the Internet".

Daniel produces hard-hitting and professional sales copy for ambitious, time-strapped entrepreneurs, business owners and company executives looking to take their business to the next level in the shortest time possible. His believes that his copywriting strategies give his clients an ‘unfair advantage’ over their competition.

Daniel’s copywriting career includes working for such diverse industries as real estate; fitness, and the retail industry. He is used to getting conversion rates and increase in sales for his clients of around 20% – Daniel has produced sales copy for Jay Abraham Asia Pacific and Tony Robbins Australia plus hundreds of hardworking online and off-line business owners

Daniel specialises in sales copywriting. He understands how to connect with people of different ages, sexes, races, social classes and denominations, and drive them to action quickly and effectively. He has over 7 years of experience as a Direct Marketing copywriter, advertising copywriter, website copywriter, freelance writer and SEO copywriter.

I am sure Daniel will WOW us in the Forum this week. So if you are a financial member please visit, ask questions and join in the discussion; otherwise learn as much as you can by simply reading the posts.

[Daniel Lizurek]

Hello Business Forum Of Experts reader,

First, I want to thank Barbara for inviting me to be the guest speaker on this forum. I feel both delighted and excited at the same time as there is a lot of information I want to share with you, and hopefully, it will help you build a stronger online presence and have a more successful business.

The topic is How to Bring Business In Like Clockwork via the Internet…

I’m not going to talk about Search Engine Optimisation (SEO) strategies because that’s not my area of expertise, and in my opinion SEO is a bit overhyped. Sure it’s important. It’s what you should do to get traffic. But, the moment you start getting some traffic, you should look at ways to turn that traffic into customers and sales.

Many business people really struggle with that, so I hope to be of some assistance to you and the rest of the readers on this forum.

Albert Einstein said “The thinking that got us to where we are now, is NOT the thinking that will get us to where we want to be.”

In today’s fast changing times, having a website is not enough. You need to turn your website into a living, breathing, lead generation machine. SEO strategies can bring you traffic, but you need more to get sales…

Sometimes we forget that people (at least those you want as your customers) don’t visit your website for amusement only because they have nothing better to do. When people visit your website it’s usually because they want to do one of the following two things…

…they want to learn more about how you can help them OR actually spend money with you. Either way your website needs to engage them into a conversation, speak their language, remove any objections, and build your pre-eminence and credibility effectively.

People need REASONS to spend money with you and they need the reassurance of knowing that spending money with you is in their best interests.

Also, keep in mind that your audience is constantly on the move. People change. Their circumstances change, and as a result their needs change. They get married, change jobs, shift locations… That’s why you need to keep updating your website with fresh content to reassure your customers and prospects that you truly understand their challenges and direction in life. This is crucial.

So over the next several days I want to give you a collection of insights and ideas to help you get more out of your website – so you get MORE customers and MORE sales with LESS effort.

Join me tomorrow as I discuss the #1 RULE you must follow if you want to start Bringing Business In Like Clockwork via the Internet! Let me tell you this, it’s probably not what you think. Don’t miss it! Talk to you tomorrow.

Thanks!
Daniel Lizurek
Linguistic Sales Strategist

P.S. – I WELCOME your questions/feedback about today's/future posts.

[Daniel Lizurek]

WELCOME BACK.

Today, I’m going to talk about one of the simplest, easiest and most effective ways to instantly improve your online results…

In fact, tests show that this one “thing” can improve your online results dramatically.

What is it?

You need to use attention-grabbing headlines on every page of your website.

Why? People are impatient, time-starved and get bored easily. Unless your headlines instantly pin their attention, they will click away and usually never come back.

Good headlines are like magnets. Both attract things. Magnets attract metals, and good headlines attract attention. If you attract the right kind of attention with your headline then chances of you making a sale goes up dramatically.

Headlines need to grab and hold the reader’s attention with a strong self-serving benefit people can’t get anywhere else.

Why people struggle online

The problem with most websites is LACK OF FOCUS. Too many websites try to appeal to too many people. Truth is that you can’t solve everyone’s problems… That’s why you need to ask yourself…

Do your headlines select the right audience for your product or service?

Unless you sell oxygen, not everyone needs what you offer. Here are some questions to help you select the right audience for your business:

Who would be a typical prospect for what you’re selling?
What do they know about products like yours?
What don’t they know?
Who is 10X times more likely to buy from you?
Who would be the most desperate to buy from you and why?

Try to target THOSE individuals only. Trying to appeal to everyone out there is the fastest way to fail in my opinion.

If your current headlines don’t attract the right audience, I think you have some homework to do. The questions above should hopefully give you some direction...

Still, good headlines are hard to produce. Even experienced copywriters struggle when it comes to cranking out killer headlines consistently.

If you want to attract more customers to your business you need to enrich your website with catchy headlines that sell you and your products effectively…

That’s why tomorrow I’ll share with you my personal 7-step formula for writing winning headlines. Talk to you then…

Thanks!
Daniel Lizurek
Linguistic Sales Strategist

[Barbara Gabogrecan]

You know Daniel - we have heard of the importance of the headline before - but to my amazement - there are still people putting up pages of websites without headings at all! I have been looking at some this week - scary stuff.

You mention making the heading appeal to a specific audience. When targeting the home based business sector in Australia, you have to be very wary of using hyped up headings. For some reason they tend not to trust the content if the heading is too hyped. So, I would think it is a copywriter's nightmare to make attention grabbing headings that contain the keyword and are not too bizarre!

Now two things
1. How do you make a heading 'sexy' and attention grabbing without it becoming too hyped and Americanised?
Or do we just have to get over this?
2. Just what makes a heading an H1 heading?

I am enjoying your comments Daniel and I notice that you have already had 30 people read them - quite good for only your second day!
Good reading!
Barb

[Peter O'Connor]

Hi Daniel

I love the way you cut through the BS and get righ to the point - how do you get people to spend money on your web site?

If I knew the answer to that one, I would be a rich man. You mention focusing on your target market, but with Home Based Businesses, that target audience can be as diverse as you want (or don't want) it to be. How does one overcome this?

I am really looking forward to your discussions this week.

Great to have you on board.

Regards

Peter

[Daniel Lizurek]

Hello Barbara, hello Peter,

Thanks for your feedback guys. The best audience for your product/service are people you MOST like doing business with.
You need to study your best customers to figure out what motivates them and why they spend money with you. That should give you an idea how to best approach them...

As for the American hype... it depends on your audience. Some people are conservative and others liberal. There is no right or wrong answer, you need to TEST both approaches to see which one will work for you. Still, your headline needs to STOP people in their tracks and suck them into the copy... you need to use action words to do that otherwise you risk losing your audience. Barbara, I hope today's post will give you some additional insight on that...

D

[Daniel Lizurek]

Today, I want to give you my secret 7-step formula for creating catchy headlines that drive people to action. Perhaps you will never want to become a full-time copywriter but you should at least the process behind creating headlines that work. Why?

The legends in advertising agree that 80-90% percent of the success or failure of any sales offer is in the headline. So, if you want to be able to ‘Bring Business in Like Clockwork, via Your Website’… you need to have a catchy headline on every page of your website.

The purpose of a headline is to select the right audience for your offer. So before you begin, you need to decide the kind of audience you want to attract with your headline. Once that’s clear in your mind, you’re ready to begin. Here’s step 1…

1) What’s the BIGGEST benefit that you can offer to your prospect/customer? You need to focus on the benefit people get when buying from you. If you’re a tax accountant perhaps you’re relieving your clients from hours of frustrating paperwork … if you are a fitness instructor maybe you’re helping people live a more healthy and vibrant existence … if you’re plumber then you could offer a ‘on-time, no-mess’ promise (ladies would probably agree that would get their attention…) how about “on-time, no-mistakes” for a printer… powerful benefits? You bet. So, try to figure out WHAT benefit your prospect/customer wants the most.

The next step is crucial… The benefit is not really a benefit unless you can positively answer the following question…

2) Are your prospects literally DYING to get this benefit? How do you know? You may think the question is a bit farcical at first, but if you want to attract more customers to your business, you really need to understand what drives your target audience to action. Try to focus only on those benefits that are important to your prospects and customers. If you don’t know WHY people buy from you, I recommend you read/re-read my last post. If you still need help, I’m here to assist you with this subject. So, go ahead and ask me a question. Don’t be shy! Let’s move…

The moment you complete the two steps above, you’re ready to prime your mind with ideas and get your creative juices flowing. May I give a recommendation? OK, here’s what you do…

3) You need to quickly scan lots of good headlines to put your mind in the ‘now I know how to create good headlines’ state. Top gun copywriters collect all the best ads they find and put them into a swipe file. Chances are that you don’t have one, so try this instead… grab a few magazines like Women’s Weekly, Natural Health, Good Medicine and other consumer-oriented magazines (not sure whether Cosmopolitan would be on your list, but it has great headlines on the front cover…), and look for those headlines that make you want to dive in and read more. You will see great word combinations that pack a lot of punch in as few words as possible. For example…

Say goodbye to bad hair days!

7 really useful tips from a food psychologist

How to turn a bad day into a good day

4) Try to combine what you learned in steps 1 and 2 with step number 3…
So if you’re a plumber, you could say...

Say goodbye to leaky taps and overflowing toilets!

Tax Agent… 7 really useful tax-saving tips from an award-winning tax expert

Fitness instructor… How to turn those thick, flabby, and wobbly thighs into the sexiest curves around

Onwards…

5) This step is easy. Simply pick the top 10 headlines. Easy. Next…

6) Add some energy, drama or emotion to your headline. Remember that people buy on emotion, then justify with logic. For example, it’s one thing to say “Lose weight with this secret formula and it’s quite another “Say goodbye to your big shorts with this secret formula.” Nobody likes those big shorts…
7) Your next step is to show your best headlines to at least ten people and observe their reactions. This step is crucial. Often you’ll get ideas you haven’t thought about before. Have fun!

I hope you enjoyed today’s post. Writing headlines is not easy and it takes years of hard work to master the craft. You don’t have to become a top gun copywriter to write better headlines.

The above formula should help you decorate your website with winning headlines that attract attention and get results… without having to use American hype!

Tomorrow, I’ll talk about the #1 page on your website and how it can help you get more sales and attract more customers virtually overnight!

Thanks!
Daniel Lizurek
Linguistic Sales Strategist

P.S. - Many years ago I read a book called Getting Everything You Can Out Of All You’ve Got! that really changed my life and business… In my experience, most people always look outside for new opportunities. But what they don’t realise is that they are surrounded by great opportunities, all they have to do is ACT upon them. That’s why I’m sharing little things you can do on your website that can improve your results dramatically without you having to pay an arm and a leg on expensive Google Adwords... It makes sense to Get Everything You Can Out Of All You’ve Got! before you start spending serious money on more "advanced" strategies.

[Tina Blackmur]

Thank you Daniel for your very interesting forum articles. As a copywriter I am literally "feasting" on your comments. I hear what you are saying re the importance of headlines and with regard to navigation bars on websites, would like to ask you whether (instead of using the usual "Home" "Contact Details" "Copywriting" "Articles" etc.) you think it would be better to create more attention-grabbing words there. Also, I guess I fall into the category of not defining my target market either, probably because, rightly or wrongly, I thought it would limit the sort of work I might get.

[Daniel Lizurek]

Hello Tina and thank you for joining in on the discussion! I’m glad you’re enjoying my posts and I hope the rest of the readers feel the same way. In my opinion a website - and as a copywriter you probably agree - is nothing more than a conversation. A website gives you the ability to have an UNLIMITED number of conversations with people. Of course, you need to appeal to different people to be effective but you can’t appeal to everyone. And that’s the point I’m trying to drive home in my posts. If you’re just starting out you want to squeeze the market for all the clients you can get. But as you clientele grows, you want to start working more with those people who are the most profitable and fun to deal with. Ultimately, having a business is not just about making money…

As for the navigation menu… I’d focus on the basics first and get them up to scratch. As you know people are impatient so if they have to struggle to find what they’re looking for quickly… chances are that they won’t bother and leave.
Everyone knows what a Home Page, About Page, Contact Page is... call it any different and you risk confusing your visitors. I'm not saying don't do it, but you need to understand the implications. Hope that answers your questions.

D

[Daniel Lizurek]

WELCOME BACK.

In today’s post I want to talk about the MOST important page on your website… In fact, if you website is not bringing customers in like clockwork… then chances are that this one page is weak, pathetic or ineffective. Please keep reading to see if you don't agree..

The page? It’s the Home Page. Your HP must stop the reader in his/her tracks. You can do that with a winning headline. You HP needs to do more than that... it must quickly and succinctly communicate your pre-eminence, your expertise, your credentials, and your ability to help your prospect/customer.

Here are a handful of tips to help you 'beef up' your HP:

Let the eye breathe

Throughout your website content, use short words, short sentences and short paragraphs. Paragraphs should be no more than 5 sentences. But, vAr~y the length, so that it doesn’t become repetitive and boring.

Engage your audience

Use CURIOSITY throughout your website to keep the reader engaged and interested. One way to do that is to give a separate theme for your testimonials, guarantees, bonuses etc. Use different colours, typeface, size and shapes for each. But be balanced. Don’t over do it.

Note: the colours you use throughout your website need to be consistent and congruent with your message, image and branding. Also, too much colour is not a good thing as it tends to distract the reader from your message.

Keep it fresh

People tune out when they think they know what your website is all about. So, make sure you update your website regularly with fresh content. Sometimes a few ‘cosmetic’ changes can make all the difference. If your website looks the same as it did last month and the month before and the month before what reasons are you giving people to keep coming back?

Overcome the #1 objective

Today, more than ever, people are sceptical. So your first challenge is to make a claim or a promise that gets people’s attention. Your next challenge is to PROVE that you can deliver on your claim. That’s why you should pack your website with ‘credibility builders’ - guarantees, testimonials or third-party endorsements, case studies, statistical data or research - to establish your credibility.

Always ask for some action

Most websites leave it up to the reader to decide on what to do next. Do you ask for the order on your Home Page? If not, what’s the NEXT logical step for the reader to take? Don’t leave it up to the reader! If you want people to buy from you, well you need to tell them how...

In my next post I'll cover a very important area that should help take your website to the next level. Don’t miss it!

Thanks!
Daniel Lizurek
Linguistic Sales Strategist

P.S. - I really hope that you’re not just reading my posts but actually taking action on what you learn. Reading is good but only ACTION will make you money, and improve your results.