Introducing Daniel Lizurek Bring Business in Like Clockwork

[Barbara Gabogrecan]

Thank you so much Daniel for yet more interesting, thought provoking information.
I would actually reccommend to people that they write down the main thrust of each of your comments and make a checklist out of them.
Then go through each page of their website and do an audit on it by camparing it to the points Daniel has brought up.
It won't take long for you to see if you are on the right track.

It is really easy to say to yourself "I don't do all of that because I don't want to - my website is not meant to be like that."
I guess it is true that some people do not want to have a website to catch attention of the visitors or to make sales.
But the majority do want to.
So what have you got to lose by trying some of Daniel's ideas?
Remember - test, test and test some more, until you know what works.

Thanks again Daniel.
And I apologise that the server went down yesterday!
these things happen.

Warm wishes
Barb

[Geoff Haw]

Hullo, Daniel and fellow contributors - especially the amazing Barbara G. I'm afraid I'm a bit like the person who turns up at church as they are singing the final hymn. I've been away, but felt that I must jump on board to express my appreciation for your insightful advice, Daniel.

So much of your content is basic and simple. Too often we are hunting for very complex formulae, but you have skilfully broken down the key elements into 'bite sized' key concepts that clearly can work.

I worked in Canada for a year, and found a wonderful old Indian Prayer. It's quite well known, and it goes along the lines of, "Great Spirit, may I not criticise my neighbour until I have walked a mile in his moccasins." There's no doubt about it - we must always put ourselves in the readers' shoes when it comes to developed effective web copy.

I was particularly interested in your comment about too much in the way of colours, heading styles, etc. to capture readers' attention. My wife has gradually trained me to reduce this 'mixture' of colours and styles, so that the messages are clear and basic. Less is more, sometimes.

I've used three totally separate web designers over the years, and am quite comfortable with the latest site (www.sagacityservices.com.au) although I realise it is now two years old and perhaps it's time I had another look at it. I use a Content Management System, which is fine, but it seems that I am guilty of not consistently updating it. Due to a range of reasons (excuses???), I have not blogged for a time and put that element to sleep, but I know that a blog connected to the various social media can significantly add to web traffic.

Of course, I am now aware of the range of inexpensive sources of domain names and 'do it yourself' website that can perform a specific task very effectively. Expensive is not always better.

One of your first points was, in my opinion, such a fundamental key. It's one thing to get people to your website, but totally another to get them to take action. The way in which we frame this 'call to action' is pivotal to success.

Thank you for providing such a feast of uncommonly common sense, borne out by your expertise.

Best wishes and thanks, Geoff
Sagacity Services

[Daniel Lizurek]

Good points Barbara. And good to see Geoff join our party... We need to TEST and keep testing different ideas and approaches to find the one that works best for us and our clients. My recommendation for people is this... Instead of making sudden, drastic and comprehensive changes to your website you should try doing small things...

If you already have a website you need to ask yourself the KEY question: "What am I trying to achieve? What's my objective?" If your objective is to grow your business and make more sales then you need to have the right 'conversations' on your website. I think too many people focus more on what they "like" and feel comfortable with instead of doing what works. It all depends on what you're trying to achieve with your website...

Thanks!
Daniel Lizurek
Linguistic Sales Strategist

[Deanna Roberts]

Hi Daniel

Great comments and forum - thank you!

Re promotion through Facebook, Twitter, Blogs etc? Personally I have found Facebook to be a great tool - it has increased interest in my business on a whole new level, a social one.

In addition, we are encouraged by so many experts to 1. have a website, 2. get on to Facebook 3. Get on to Twitter 4. Create a blog. 5. Produce a newsletter. For some that can be ever so daunting and a load to maintain.

What are your thoughts on all of these other internet strategies?

Cheers, Deanna

[Barbara Gabogrecan]

I just have to make a quick comment - you scored the most readers of all for one week, this year Daniel. 166 readers is just great!
I do hope you may find the occasional spare minute to respond to any late comers.

But it is also very interesting to see older posts still being read with Binh at 1,400 plus!
I remember he was initially disappointed because the numbers were so low in the first three days.

Well done Daniel and Binh and all other Experts who make this Forum so valuable.
Cheers
Barb

[Tania Wright]

I have been away for a week and have just read all the posts on this forum
topic by Daniel Lizurek - absolutely captivating, I tell you! (I am sorry
that I missed reading it when it was so freshly produced, but still very
practical stuff I can implement).
Thanks for bringing him to share his wisdom with us.

Anyway, well done on the forums, they are certainly gaining momentum

[Daniel Lizurek]

Thanks Barbara and Tania, great to know you enjoyed the posts!

Deanna, you ask some great questions... I think that having a blog is a must. You can find mine at http://www.fastprofits.com.au/blog/. A blog is an excellent tool for your SEO/staying in touch with your audience. It can also help you build your credibility when you do it right. As for your lacks of time... we only get 24 hrs /day, that's why I don't do social sites simply because I'd rather spend time with my family then twisting my fingers on the keyboard. I still have to find a person whose business has increased thanks to sites like Twitter, etc. Having said that, I'm on LinkedIn and will accept ALL invitations as long as you mention this forum. LinkedIn, in my opinion, is more professional than most similar sites out there. Which reminds me... I need to add a LinkedIn invitation to my tagline (thanks Deanna!) The Internet is a great tool when used with some good old common sense. It can be a horrible time-waster unless you stay focused! BTW, if you don't have the time to update your blog, there are companies that can do that for you for a fee... keep in mind that usually the best posts will be the ones written by you.

[Barbara Gabogrecan]

I know you will be short on time Daniel - but it may be of interest to you to know that a former Guest Expert of this Forum, Dr Alex Davidovic wrote about Twitter and he not only got a new business web site up and running quickly via Twitter, but he actully got 7 paid advertiements for his site from Twitter. So there is one example of someone who actully won business through Twitter - but I know what you mean!

One thing Alex did was give us links to some great tools that he uses to help him manage his time better when using Twitter.
Cheers
Barb

[Daniel Lizurek]

Barbara, as you said before, you need to TEST to see what works for you and your business. Having only 24h/day I'd rather stick to things that give me greatest ROI (my time + effort). If Twitter is "it" for some people then I guess they should stick with it. What I have learned over the years about human nature is that people have a particular mindset when visiting social sites... and it can be hard trying to turn them into customers/business. In the end you need to TEST different things/approaches/strategies and see what works BEST for you. But always understand what PRICE you're paying for the results you get. Some things are not worth the effort. Why trade your $1 for a $1 when you could get $5, $10 back and more elsewhere?

Thanks!
Daniel Lizurek
Linguistic Sales Strategist

[Christian Stock]

Hi Daniel

A bit late to join the conversation, but I hope not too late. You got some great tips.

Here's a tricky question, which you may or may not have the answer:

I have to admit I am growing a bit bored with the conventional sales letter approach (ie long sales copy page) to the point where a long sales letter can make me leave a page. I may be an odd case as I've seen A LOT of these pages, but I feel there may be a danger that such pages are becoming too common to be effective.

An alternative approach is something like MailChimp, who use bold headlines and very well written short copy and effective graphics to drive visitors. Maybe this is a bit similar to what Frank Kern (to mention a name) does with simple landing pages that only feature video and a call to action.

My question:

Have you done any research into this or have any numbers which compares the classic long sales latter approach to the more modern short bold & big landing pages?